THE VOGEL TEAM IS STILL THE SOLUTION IN GETTING YOUR HOME SOLD!!!!
Special Report from Jim:
The Vogel Team first opened our doors, June 1, 2001, and Suzette and I had taken great risks in wagering our home, cars, savings, and dogs to make a better life for ourselves, and to make a difference in the community. These were great aspirations...we just hadn't yet measured the perspiration. You see this was 90-days prior to Sept. 11, and we had had a huge July, August, and then were bewildered when the market fell to pieces for a limited amount of time; Oct-Dec.
I decided that the greatest impact I could make was in customers that had been on the market and having failed to sell. I quickly identified that their was a need in the market....technology, work ethic, positive approach, negotiating skills, and all of the other later Mottos and Mission Statements of the Vogel Team.
We immediately began targeting homes that had failed to sell. These were usually the toughest customers...due to the fact that in most cases you can easily identify malpractice somewhere, almost 100% of the time the homeowner knows or suspects what it is, and they are determined not to fall into another multi-month contract with another problem. These homeowners were now interviewing agents, almost 100% of them, on the basis of merit now vs. relationship before.
Suddenly, our marketing plan was put to the test...tougher customers, tougher homes to sell, and tougher markets. As we sold these homes, I heard over and over, “Jim, if only we had met you first.” That’s when I began handing out, “The Vogel Team 5-Rules in Selling, or Buying.”
Today is a tellingly similar market filled with media over-exposure, i.e. Concerns of a failed economy, Y2K-like anxiety, Afghanistan, Iraq, talk of Recession, Liquidity (which I honestly had to Webster when I first heard it), Election debates outlining crisis after crisis, and Bubble Real Estate Markets.
I wrote, “The Vogel Team 5-Rules” in 2001, about how to select an agent that will overcome the 2001 market. Change that 1-to-7, because I feel that the current state of the market is no different. Need to Buy a Home? Need to Sell a Home?
Follow the Following 5-Rules:
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1. Hire the largest, the fastest, and the most fortified agent in your area, and think twice about your neighbor, room-mate from college, or your newly licensed niece or nephew.
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2. Interview more than one. Three MINIMUM.
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3. Understand the numbers: 25% of an agent's business will come from Past Customers returning to do business again. Another 25% of an agents business comes from Personal Referrals (1st group-sending friends, family, and acquaintances). The last (most important category of business) is 18% of an agents business comes from current inventory (buyers calling on a home on market).
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4. These categories of business are assets that an agent must bring to the table, and have systems immediately translate to, "Will this Agent sell my home, or deliver sound advice in the acquisition of a home?" Larger the agent, more Past Customers, more Personal Referrals, Listings on Market, and unbiased advice. The easiest way to select an agent is on the basis of the inventory that they are marketing already. An agent that has less than 25-homes on market is not an option.
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5. Ask for an Exit Agreement/Non-Performance Agreement in any Agency Agreement. If it's not working you'll want the option to contact someone that can make something happen.
Put them to work, and enjoy the results. As always, Make Sure....The Vogel Team is one of the 3. You may download our Roster of Properties Sold at:
I would like all of you to know how much we appreciate your business. Our business is booming....and for that we say THANK YOU!!!!
Jim Vogel
